Alessandro Fracas

I am from Varese ( Italy), and I got my bachelor’s degree in 2004 from the European School of Economics (ESE) in Italy.
After my working experiences for “La Gazzetta dello Sport” (the most popular sport newspaper in Italy) and for “Juventus” football club, I  worked for a  Marketing/PR Agency in NY; which inspired and motivated me to start my own activity.
In May, 2008, I established “Dermophisiologique USA LLC”, which imports 100% high quality Italian cosmetic products.  The start-up was a big challenge, especially in today’s suffering market, but getting over this apparent obstacle has been the most exciting part of my career.
I love being able to manage my business the way I feel it’s best for the whole organization.
I have never been afraid to reach out to others and try new things; my philosophy is “Don’t worry about failing and don’t care about what other people think. Focus on doing your best and the rest will follow”.
Dermophisiologique is a well-established Company in Italy; it has been operating in the Industry for 30 years, and it guarantees excellent products thanks to the support of constant research in partnership with several university’s scientific departments.
This is one of the main reasons why today we achieve success in what we do.
We landed prestigious accounts at the “Cesar Palace” in Las Vegas, and we now serve many Spas in New York City, Miami and Palm Beach.
Starting a business is a challenge you can learn from: the entrepreneurial attitude is a way of life.
My actual plan and goal is to “stay tuned”. Goals are just dreams projected in the future.  ‘Dream big, start small,’ this is how I try to live my everyday life.
The challenge has just begun!

Alumni voices

Benedetta Amadi

After finishing secondary school, Benedetta Amadi enrolled in the European School of Economics in Milan where, as part of her four year programme, she had the opportunity to complete a six months specialization course at Esmod, a school of fashion design in Paris, followed by an internship of six months in the Burberry press office in London. Benedetta Amadi graduated at ESE after spending...

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