Master in Marketing

Subjects

TERM ONE (5 of the following modules)
- Applied Business Research Methods
- 21st Century Advanced Business Structures
- Integrity and Social Responsibility
- Organisations and their Cultures
- Managing for Sustainability and Corporate Responsibility
- Accounting and Finance for Decision Makers
- Management of Resources and Operations
- Marketing Management


TERM TWO (6 of the following modules)
- Innovation Development and Management
- E-Business and E-Commerce
- Integrated Marketing Communication
- International Business Management
- Services Marketing
- International Strategic Marketing
- Sales Promotion
- Consumer Behaviour


TERM THREE
• Internship


TERM FOUR
• Dissertation


TOTAL MSc MANAGEMENT CREDITS 210*
*210 UK credits equivalent to 105 ECTS credits

 

* The modules listed may undergo changes when circumstances require.
** ESE reserves the right to cancel a programme if enrolments are insufficient, or to offer students the possibility to attend a another ESE campus where the course will be offered

  • London

    ESE London

    4 Mandeville Place London
    W1U 2BG United Kingdom

    Tel: +44 2079353896

    E-mail: info@eselondon.ac.uk

  • Rome

    ESE Rome

    Via della Cordonata 7

    00187 Rome - Italy

    Tel: +39 06 48 90 66 53

    Fax: +39 06 48 98 90 05

    E-mail: ese.roma@uniese.it

  • Milan

    ESE Milan

    Via Tortona, 27

    20144 Milan - Italy

    Tel: + 39 02 365 04 235

    Fax: + 39 02 365 04 236

    E-mail: ese.milano@uniese.it

  • Florence

    ESE Florence

    Borgo Santi Apostoli, 19

    50123 Florence

    Tel: +39 055 217050

    Fax: +39 055 26 45 515

    E-mail: ese.firenze@uniese.it

  • Madrid

    ESE Madrid

    Calle Serrano Anguita, 10 3º Derecha

    28004 Madrid

    Tel: +34.91.737.75.92

    Fax: +34.91.565.41.44

    E-mail: info@esespain.com

© European School of Economics 2017. - All rights reserved - Privacy - Scholarship Policy - Site Terms