Master in Marketing

The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.


As part of the Marketing specialisation, master students explore:

• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost

• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool

• marketing strategies of international organisations and approaches to a new international market opportunities

• customer-driven marketing strategies in emerging economies

• the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns

• crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur

Skills Acquired


• conceptual thinking, critical analysis, and the implementation of strategic action

• advanced communication and inter-personal skills

• in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts

• advanced enquiry and research skills, holistic thinking, integration and synthesis

• team working and motivational skills

• inner responsibility and self-inspection skills required for effective leadership.

 

Course Fees

Download the Brochure (~4MB)

Alumni voices

Alessandro Fracas

I am from Varese ( Italy), and I got my bachelor’s degree in 2004 from the European School of Economics (ESE) in Italy. After my working experiences for “La Gazzetta dello Sport” (the most popular sport newspaper in Italy) and for “Juventus” football club, I  worked for a  Marketing/PR Agency in NY; which inspired and motivated me to start my own activity. In...

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