Creative leadership. The role of a creative leader is to discover and develop creative abilities of each member of the organization. A creative leader doesn t say to people what to do or not to do. A creative leader creates through his inner integrity the enviroment and the conditions under which everybody will naturally express his own ideas and creativity, and feel responsible for the well being and development of the entire organization.
This course is not currently available in the London campus.
The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
As part of the Marketing specialisation, master students explore:
• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool
• marketing strategies of international organisations and approaches to a new international market opportunities
• customer-driven marketing strategies in emerging economies
• the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
• crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
• conceptual thinking, critical analysis, and the implementation of strategic action
• advanced communication and inter-personal skills
• in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
• advanced enquiry and research skills, holistic thinking, integration and synthesis
• team working and motivational skills
• inner responsibility and self-inspection skills required for effective leadership.
Student: Daniela Alvarez Citizenship: Colombian – Italian Programme and Year: BSc, second year, Management Campus: Florence Internship Company: International Data Corporation (IDC) Location: London, UK I started the Bachelor in Business Administration programme at ESE Florence two years ago. The possibility to travel and change campuses as well as to have internship...