Introduction to the BSc in Business Administration at ESE

Subjects

YEAR ONE

Introduction to Management
Economics for Business
Quantitative Methods for Business
Introduction to Business
Introduction to Accounting and Finance
Principles of Marketing
Language
Internship
Workshops
• Ethos of ESE and Integrity Workshop
• Study Skills, Report Writing and Presentations
• C.V Writing and Workplace Workshop

YEAR TWO

Management / Finance Specialisation

Business Law
Operations Management
Managing People
E-Business and E-Commerce
Management Accounting
International Business Decision Making
Language
Internship
Workshops
• Word Processing, Spreadsheets etc.
• Research Methodology

Marketing / Media & Communication Specialisation

Business Law
Operations Management
Managing People
E-Business and E-Commerce
Cross-Cultural Marketing Communication
Market Research
Language
Internship
Workshops
• Word Processing, Spreadsheets etc.
• Research Methodology

YEAR THREE

Management Specialisation

International Project Management
Supply Chain Management
Strategy and Strategic Dilemmas
International Strategic Management
Organisational Change
Elective Module
Final Business Plan / Project
Workshops
• Creative Thinking
• Business Plan / Project Development Workshop

Finance Specialisation

Financial Risk Management
Corporate Finance
Strategy and Strategic Dilemmas
International Trade and Financial Markets
Environmental Economics
Elective Module
Final Business Plan / Project
Workshops
• Creative Thinking
• Business Plan / Project Development Workshop

Marketing Specialisation

Buyer Behaviour
Branding and Positioning
Strategy and Strategic Dilemmas
Services Marketing
International Marketing
Elective Module
Final Business Plan / Project
Workshops
• Creative Thinking
• Business Plan / Project Development Workshop

Media and Communication Specialisation

Crisis and Communications
Global Communications Challenges
Strategy and Strategic Dilemmas
New Media Management
Ethics of Journalism
Elective Module
Final Business Plan / Project
Workshops
• Creative Thinking
• Business Plan / Project Development Workshop

 

* The modules listed may undergo changes when circumstances require.

** ESE reserves the right to cancel a programme if enrolments are insufficient, or to offer students the possibility to attend a another ESE campus where the course will be offered.

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