Introduction to the BSc in Business Administration at ESE

Specialisations

Management

The management specialisation equips students with the knowledge and skills to commence a career within the business management arena with a full 360° understanding of how value is added, maintained, defended and increased within an organization. Subject areas expand across strategy and change management within an international context and will prepare students to be the business leaders of tomorrow.

Finance

The finance specialisation provides students with the knowledge and skills necessary for success within the field of finance within the realm of business who will have a clear capacity to monitor, budget and maximize value within an organization. Subject areas examine risk management, strategy and environmental economics from a corporate, cultural and international perspective.

Marketing

The marketing specialisation prepares students with the vital knowledge and skills necessary for a career within the marketing sphere with a robust aptitude to identify, classify, develop and dominate markets. Subject areas critically explore the marketing concept from buyer behaviour to branding and positioning, through to service marketing and strategy.

Media and Communications

The media and communications specialisation trains students in the fundamental knowledge and skills most needed for success in the dynamic international arena of media, journalism and PR, and in the ability to communicate the message of an organisation clearly, fairly and with maximum impact. Subject areas examine the challenges, management, ethics and strategy of new media, communication and journalism with a global perspective.

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